Like most products , this has taken decades before I received it to the public . This is a magic combo of clay, baking soda , nano hydroxy appetite, and essential oils . Currently I have the spearmint and sweet milder version available called shimmer . This product can also be without any flavour or oils . It cleans your teeth surprisingly well & remineralized . There have been many studies done about how we need clay and dirt in our diets  for immunity and detox. This clay blend gives you those benefits as well as leaving your choppers feeling amazing .

it also tastes good , not like some high % baking soda toothpastes that make you gag.

My whole family uses this with ease and my youngest has been using this since 4 years old ! ( no cavities)